Social Media and Digital Marketing Specialist
FMCG
SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST
LOCATION : Bucharest
THE COMPANY
Our client is a global leader in the FMCG sector, well-established in the Romanian market. Known for their pioneering spirit, they deliver high-quality products across traditional and modern trade networks. Innovation, creativity, and adaptability are core to their ongoing growth. This dynamic environment offers an exciting opportunity to shape the company’s online presence while working closely with cross-functional teams.
THE ROLE
We are seeking a highly motivated Social Media and Digital Marketing Specialist to lead our client’s social media and influencer marketing efforts. In this role, you will be responsible for developing, implementing, and measuring social media marketing strategies, as well as acting as a consultant for brand managers to help implement their digital campaigns. Under the supervision of the Marketing Director, you will have the opportunity to shape the company’s online presence, working closely with cross-functional teams.
Key Responsibilities:
- Strategy Development: Propose an annual social media and influencer marketing strategy to the Marketing Director for all company brands, in line with their respective brand strategies. This includes exploring new communication channels and methods.
- Campaign Management: Prepare, execute, and manage social media plans across relevant channels. This includes maintaining existing channels (e.g., Facebook, Instagram) in collaboration with external agencies, while managing paid social campaigns and providing regular performance reports.
- Channel Expansion: Build and manage new social media channels from scratch, such as LinkedIn (internally managed), TikTok, Blogs, or Podcasts, either with or without the support of external agencies, depending on the channel.
- Influencer Campaigns: Design and implement influencer campaigns in alignment with brand positioning, and adjust strategies based on market trends or changes.
- Internal Communication: Share updates on special activities from Romania with international teams via the internal intranet.
- Cross-Functional Support: Support digital media projects initiated by brand managers and media agencies by providing expert recommendations on digital activations, ensuring message consistency across all channels, and identifying the best platforms for each campaign.
- Competitive Analysis: Monitor competitors’ social media and influencer activities and develop counter strategies to maintain a competitive edge.
- Brand Activations: Actively participate in brand discussions, presenting research findings and media feedback, and propose 360-degree digital activities to ensure holistic brand activation.
- Budget & Administration: Manage the allocated budget, ensuring compliance with financial policies, processing invoices, and handling administrative tasks such as contracts and purchase orders.
- Collaboration: Work closely with brand managers, the trade marketing team, and the sales team to ensure alignment across departments.
THE CANDIDATE
The ideal candidate for the Social Media and Digital Marketing Specialist role will have 2-4 years of experience, preferably within the FMCG sector or a digital/advertising agency. This individual should possess a unique blend of creativity, analytical skills, and strategic vision, complemented by a keen understanding of digital trends.
We are looking for someone who thrives in a stable yet dynamic environment, not overly fast-paced, but lively enough to keep up with the constantly evolving social media landscape, and:
- Bachelor’s degree, preferably in marketing, communication, or a related field
- Demonstrated ability to develop and execute social media and influencer marketing strategies
- Experience with PPC and digital advertising purchasing is desirable but not mandatory
- Strong communication and collaboration skills, with the ability to work across functions and present complex ideas effectively
- Innovative, creative, and adaptable, with a strong ability to identify new trends and channels to engage audiences
- Strong analytical and problem-solving abilities, capable of managing multiple projects simultaneously
- Proficiency in using social media management tools, reporting platforms, and Microsoft Office Suite (Word, PowerPoint, Excel)
- Basic skills in PowerPoint, Excel are necessary; Canva is considered a plus
- Fluent in English (both written and spoken); knowledge of German is a plus but not required
We welcome resumes or / and recommendations in English Language until latest FRIDAY 25.10.2024.
If, this opportunity does not interest you, but you would like to recommend a member of your professional network who might have the right profile and a potential interest in pursuing it, please don’t hesitate to forward them this ad or directly send us their coordinates.
Please consider that only the suitable candidates will be contacted for interview, but we appreciate everyone’s interest in our projects and would like to keep in touch for future projects.
Pendl & Piswanger offers HR and management advisory services in the last 40 years in CEE. As members of InterSearch, a worldwide executive search firm with more than 100 offices in 50 countries, we are amongst the top search firms globally and operate across all major industry sectors. We are experienced, innovative, and totally committed to our clients who gain competitive advantage by hiring great people. For more information, please visit www.ro.intersearch.org.