Sales Manager – B2B Industrial
Industrial Automation | Technical Distribution | B2B
SALES MANAGER
B2B INDUSTRIAL
Our client is an established international provider of industrial automation equipment, technical solutions and engineering services, with operations across Central and Eastern Europe.
The company combines a strong portfolio of automation components with engineering capabilities, technical support, local assembly and production, serving industrial customers across sectors such as automotive, manufacturing, FMCG production, logistics and packaging.
In Romania, the organization has a nationwide commercial presence and is looking to further develop its B2B industrial sales activity, strengthen key customer relationships and accelerate profitable growth.
THE ROLE
We are looking for an experienced Sales Manager B2B Industrial to lead and develop the company’s national sales activity for its product-based industrial business.
Reporting to the Country Sales Director, the Sales Manager will coordinate a commercial team including Area Sales Managers and Product Managers and will have direct responsibility for sales performance, margin development and customer portfolio growth.
This is a hands-on commercial leadership role. We are therefore looking for someone who is equally comfortable setting commercial priorities, coaching a sales team, analysing performance and personally engaging with strategic customers and partners.
A key part of the mandate will be to strengthen sales discipline and customer coverage while identifying new opportunities within the Romanian industrial market.
MAIN RESPONSIBILITIES
- Lead, coach and develop the national B2B industrial sales team, ensuring clear objectives, accountability and strong commercial execution.
- Deliver sales, margin and profitability targets across the assigned business.
- Develop the existing customer portfolio while actively identifying opportunities for new business and market penetration.
- Establish clear customer segmentation and account development priorities.
- Maintain strong market presence through regular customer interaction and support the team in developing strategic accounts.
- Personally engage in negotiations and commercial discussions with key customers.
- Drive disciplined pipeline management, forecasting, customer visits and sales activity.
- Monitor commercial performance, margins and market developments and translate insights into concrete sales actions.
- Strengthen cooperation between Sales, Product Management, Engineering and other internal functions.
- Build effective relationships with suppliers and business partners and participate in commercial and performance reviews.
- Provide clear and regular business reporting to management and contribute to the development of the Romanian commercial strategy.
THE CANDIDATE
We are looking for a commercially driven and hands-on B2B sales leader who understands how industrial customers buy technical products and solutions.
The successful candidate should combine strong sales instincts with the ability to lead people, create commercial discipline and build long-term relationships in a technically demanding environment.
Experience & Skills
- Minimum 7–10 years of experience in B2B technical or industrial sales, including relevant people-management responsibility.
- Strong track record in industrial distribution, automation, technical equipment, components or adjacent industrial sectors.
- Good understanding of technical products and the ability to engage credibly with engineering, maintenance, procurement and management stakeholders.
- Experience managing and developing sales teams operating across different geographical areas.
- Proven ability to grow customer portfolios and develop new business.
- Strong understanding of pricing, margins, commercial negotiations and sales performance management.
- Experience working with industrial customers, system integrators, distributors or reseller networks is highly relevant.
- Technical or engineering education is an advantage, but strong technical understanding gained through experience will also be considered.
- Fluent Romanian and excellent command of English.
Leadership Profile
We are particularly interested in candidates who demonstrate:
- Strong commercial drive and ownership
- Hands-on and visible leadership
- Ability to coach, challenge and develop salespeople
- Customer and market orientation
- Business acumen and focus on profitable growth
- Structured execution and follow-through
- Resilience and adaptability
- Strong collaboration across commercial and technical functions
WHY JOIN?
This is an opportunity to take ownership of a significant national B2B sales activity within an established international industrial organization.
The role offers both commercial leadership and direct market impact: developing the sales team, strengthening strategic customer relationships, expanding the business and contributing to the future direction of the Romanian organization.
For a commercially ambitious leader from industrial automation, technical distribution or a related B2B environment, it offers the opportunity to combine people leadership, business development and hands-on customer engagement in one mandate.
APPLICATION
If this opportunity is relevant to your experience and career objectives, we invite you to apply with an updated CV in English until latest TUESDAY 15.09.2026.
Candidates whose experience most closely matches the requirements will be contacted for an initial discussion regarding the role, organization and mutual expectations.
If the opportunity is not relevant for you personally but you know someone who could be a strong match, we would appreciate you sharing it within your professional network.
We thank all applicants for their interest. Only candidates selected for further consideration will be contacted.
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