Marketing Coordinator
Food / Chemical industries
MARKETING COORDINATOR
Food / Chemical industries
LOCATION: Bucharest, Romania
THE COMPANY
Our client is a leading company in the manufacturing and distribution of food ingredients and packaging solutions, specializing in providing high-quality products to clients in the food industry. With a strong portfolio of strategic accounts within the bakery and confectionery industries, our client is expanding its presence in both the Romanian and international markets. The company values innovation, quality, and sustainability, aiming to lead in both customer satisfaction and industry standards.
THE ROLE
The Brand Marketing Coordinator will play a crucial role in shaping and executing Our Client’s marketing and brand strategy. This is a hands-on role responsible for overseeing brand management, coordinating marketing campaigns, and working closely with both internal teams and external agencies to promote Our Client’s products and services.
The successful candidate will focus on digital marketing, social media, and the development of marketing materials, while ensuring alignment with Our Client’s long-term goals and values.
Reporting directly to the Sales Director, this role requires a mix of creativity and strategic thinking, along with strong execution skills since will have no direct subordinates (but will work with Group marketing team and agencies).
The Brand Marketing Coordinator will be responsible for consolidating Our Client’s brands, managing brand communication, and driving key marketing initiatives across various channels.
Key Responsibilities:
Brand Management:
- Develop and execute Our Client’s brand strategy, ensuring consistent messaging across all touchpoints.
- Oversee brand communication, ensuring it aligns with Our Client’s values and goals.
- Work closely with the Sales and Product Development teams to create compelling marketing materials and presentations that support business objectives.
Marketing Strategy & Execution:
- Design and implement comprehensive marketing strategies for both B2B and B2C clients, with a focus on digital marketing.
- Manage campaigns across various channels, including social media, email, content marketing and paid advertising.
- Coordinate with external agencies to create content, manage digital presence and optimize campaigns.
Digital Marketing & Social Media:
- Lead Our Client’s digital marketing initiatives, including managing social media platforms (LinkedIn, Facebook, Instagram, Youtube, etc.).
- Work with agencies to optimize SEO and PPC campaigns, ensuring maximum reach and engagement.
- Develop and implement content strategies for social media platforms, including blog posts, videos, and other digital content.
Market Research & Analysis:
- Monitor industry trends and competitor activities, using insights to inform marketing strategies.
- Track and analyze the performance of marketing campaigns, providing regular reports on key metrics.
- Conduct market research to understand customer needs and preferences, adjusting campaigns as needed.
Collaboration & Teamwork:
- Work closely with cross-functional teams, including Sales, Product, and Operations, to ensure alignment of marketing efforts with business objectives.
- Coordinate with internal teams to ensure smooth execution of marketing initiatives and campaigns.
- Assist in organizing events and trade shows to promote Our Client’s brand and build relationships with clients and partners.
THE CANDIDATE
The successful candidate will be self-motivated, strategic, and execution-oriented, with a strong understanding of B2B marketing dynamics. You should feel comfortable working autonomously, managing competing priorities, and contributing proactively to a high-performance marketing team. A good cultural fit values quality, sustainability, and long-term impact — all while embracing creativity and data-driven decision-making.
Mandatory Technical Experience:
- 3+ years of experience in brand management, marketing coordination or digital marketing.
- Strong experience in managing digital marketing campaigns, including SEO, social media, content marketing and paid advertising.
- Familiarity with marketing tools (Google Analytics, social media platforms, content management systems, etc.).
- Ability to develop and implement brand strategies that resonate with both B2B and B2C clients.
Desirable Background:
- Experience in the food industry or related sectors (ingredients, packaging, etc.).
- Knowledge of content creation and creative strategies for digital platforms, particularly social media.
- Experience working with external marketing agencies and managing vendor relationships.
Personality & Leadership Style:
- Creative and strategic thinker with the ability to execute ideas effectively.
- Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate across departments.
- Analytical mindset with a focus on measuring and improving campaign performance.
- Detail-oriented and proactive, with a strong sense of ownership and accountability.
ATTRACTIVE ASPECTS:
- Impact-Driven: Play a pivotal role in shaping the brand’s visibility and market presence — your ideas will have real, measurable impact.
- Innovative Culture: Join a company that values integrity, innovation, and collaboration, and encourages new ideas and continuous growth.
- Dynamic Team Environment: Work alongside passionate professionals in a supportive and forward-thinking setting that values work-life balance and team spirit.
We welcome resumes or / and recommendations in English Language until latest FRIDAY 30.05.2025.
If, this opportunity does not interest you, but you would like to recommend a member of your professional network who might have the right profile and a potential interest in pursuing it, please don’t hesitate to forward them this ad or directly send us their coordinates.
Please consider that only the suitable candidates will be contacted for interview, but we appreciate everyone’s interest in our projects and would like to keep in touch for future projects.
Pendl & Piswanger offers HR and management advisory services in the last 40 years in CEE. As members of InterSearch, a worldwide executive search firm with more than 100 offices in 50 countries, we are amongst the top search firms globally and operate across all major industry sectors. We are experienced, innovative, and totally committed to our clients who gain competitive advantage by hiring great people. For more information, please visit www.ro.intersearch.org.