Industrial Sales Manager – Direct B2B (Components & Spare Parts)
INDUSTRIAL SALES MANAGER
DIRECT B2B (COMPONENTS & SPARE PARTS)
Location: Bucharest, Romania – National Coordination Role
Industry: Industrial Automation | Technical Components | Spare Parts Distribution
COMPANY CONTEXT
Our client is a well-established regional player in industrial automation and technical distribution, active across several Central and Eastern European markets. In Romania, the business combines strong local presence with group-level know-how, offering industrial components, spare parts and technical solutions to manufacturing, logistics and process industries.
As the Romanian operation continues to develop its direct customer portfolio, the company is strengthening its commercial team with a senior, hands-on sales leader focused on direct industrial sales, customer development and revenue growth.
THE ROLE
The Industrial Sales Manager is responsible for direct sales of components and spare parts to industrial end-users across Romania. The role is strongly field-oriented and customer-centric, with full ownership of sales performance, margin and customer relationships.
This position is suited to a commercial professional who understands industrial purchasing behavior, maintenance-driven demand, and repeat-order dynamics, and who is comfortable engaging directly with production managers, maintenance teams, engineers and procurement departments.
The role reports directly to top management and works closely with technical, logistics and supplier teams.
KEY RESPONSIBILITIES
- Develop and grow direct sales of industrial components and spare parts to end-customers
- Build long-term relationships with industrial clients, focusing on repeat business and account stability
- Identify new sales opportunities within existing plants and new industrial accounts
- Manage pricing, margins and commercial terms within approved frameworks
- Maintain a strong presence in the field through regular customer visits and technical-commercial discussions
- Accurately forecast sales and manage pipeline activity
- Collaborate closely with internal technical support and operations teams to ensure fast delivery and customer satisfaction
- Represent the company professionally in negotiations and key customer meetings
PROFILE
- Minimum 7–10 years of experience in B2B industrial sales, ideally in components, spare parts or technical equipment
- Proven background in direct sales to industrial end-users (manufacturing, logistics, processing, FMCG, automotive, etc.)
- Solid understanding of industrial products such as automation components, pneumatics, mechanical parts, motion systems or similar
- Strong commercial discipline: pricing, margin awareness, pipeline management
- Technically curious and credible in discussions with engineers and maintenance teams
- Autonomous, structured and results-oriented working style
- Fluent Romanian and good English
WHY THIS OPPORTUNITY
- Clear direct sales mandate, with visible impact on business results
- Stable organization with strong technical capabilities and regional backing
- Portfolio with recurring demand and long-term customer relationships
- Autonomy, trust and room to shape customer strategy
- Long-term growth perspective within the Romanian organization
APPLICATION
If you are interested, please apply with an updated CV in English.
Only candidates whose experience closely matches the role requirements will be contacted for further discussions.
If this opportunity is not of interest to you but you know someone who may be a good fit, feel free to share it.
We welcome resumes or / and recommendations in English Language until latest FRIDAY 23.01.2026.
If, this opportunity does not interest you, but you would like to recommend a member of your professional network who might have the right profile and a potential interest in pursuing it, please don’t hesitate to forward them this ad or directly send us their coordinates.
Please consider that only the suitable candidates will be contacted for interview, but we appreciate everyone’s interest in our projects and would like to keep in touch for future projects.
Pendl & Piswanger offers HR and management advisory services in the last 40 years in CEE. As members of InterSearch, a worldwide executive search firm with more than 100 offices in 50 countries, we are amongst the top search firms globally and operate across all major industry sectors. We are experienced, innovative, and totally committed to our clients who gain competitive advantage by hiring great people. For more information, please visit www.ro.intersearch.org.